When is the Right Time to Use Landing Pages and Main Websites?

In the world of digital marketing, using landing pages and main websites is essential to increase the effectiveness of your business's conversions and visibility. Each element has a different purpose, and understanding when to use both will help you get the most out of them. If you need help designing a landing page or main website, web design services  can help you create pages that suit your business needs.

1. Functions of Landing Pages and Main Websites

The main website is the main platform where your business presents various information ranging from products, services, blogs, to contact pages. This is where visitors can learn more about your company. The main website is broader and offers a wide selection of information.

Meanwhile, a landing page is a single page designed for a specific purpose, such as collecting leads, promoting products or services, or offering certain discounts. The design is simpler, with a focus on one specific goal, and it is easier to direct visitors to take specific actions. web design services can help you design an attractive landing page and have an optimal design for high conversions.

2. When to Use Landing Pages?

Landing pages are very effective for campaigns with specific goals. Some situations where landing pages are more appropriate to use are:

• Paid Advertising Campaigns: When you run ads like Google Ads or social media ads, directing them to a relevant landing page will increase the chances of conversion because visitors are immediately presented with the appropriate offer.
• Promotions or Special Offers: If you have a limited offer, such as a discount or product bundle, a landing page is the best choice to highlight the offer without other information being distracted.
• Lead Collection: If your goal is to collect visitor data, such as email or contact numbers, using a landing page with a simple form is very effective.

If you have difficulty designing an attractive and functional landing page, the web design team is ready to help you create a page with a suitable design and easy for visitors to use.

3. When to Use a Main Website?

A main website is the right choice if you want to provide a complete picture of your business. Some situations where a main website is used are:

• Introducing Business in General: The main website is a place for visitors to understand who you are, what you offer, and how they can contact you.
• SEO and Branding: The main website supports SEO efforts to increase visibility in search engines and strengthen your brand.
• Wider Navigation: The main website allows visitors to explore the various products or services you offer without feeling limited to just one thing.

If you need a responsive and attractive main website, web design services are the right choice to help you design a website that suits your long-term business goals.

4. Integrate Landing Pages and Main Websites

These two elements can complement each other. You can direct visitors from the main website to a landing page for a specific campaign or promotion. With the help of web design services, you can ensure a seamless integration between the landing page and the main website, ensuring visitors get a consistent and relevant experience.

Understanding when to use a landing page or main website is essential to an effective marketing strategy. The main website is a place to provide an overview of your business, while landing pages are used to direct visitors to a specific goal. If you want to design an effective landing page or main website, web design services are the right solution to ensure each element is functioning optimally.

Contact Thrive for web design services that can help you create effective landing pages and main websites to support your business goals. With our experience and expertise, web design services will ensure your website is ready to compete in the digital world.