Why do Millennials and Gen Z Prefer Digital Vouchers?

Generation Millennials and Gen Z is known as a generation that is very familiar with technology and has a fast-paced and efficient lifestyle. Not surprisingly, in various aspects of their lives, including shopping and giving gifts, this generation tends to choose digital vouchers. Voucher digital not only provides convenience, but also fits the needs and values ​​held by this generation. Here are several reasons why digital vouchers are a favorite choice for Millennials and Gen Z.

1. Practical and efficient

Millennials and Gen Z really value practicality. They prefer solution which is fast and easy to use, including in terms of gifts or payments. Digital vouchers offer this convenience with just a few clicks to send or receive a voucher. Compared to physical vouchers, digital vouchers can be directly accessed via mobile device or email, without the need to carry physical vouchers which are vulnerable to loss or damage.

2. Suits the Digital Lifestyle

As a generation that grew up in the digital era, Millennials and Gen Z are accustomed to various based services and products digital. They use mobile phones for almost everything, from communicating to shopping. Digital vouchers fit this lifestyle because they can be accessed anytime and anywhere. Digital vouchers can also be used directly for online purchases, which is increasingly becoming their main preference.

3. Environmentally Friendly

Concern for the environment is an important value for many Millennials and Gen Z. They are more likely to vote product and services that are environmentally friendly and support sustainable business practices. Because they don't use paper or plastic, digital vouchers are a more environmentally friendly option in comparison physical voucher. By using digital vouchers, they feel they are contributing to reducing waste and carbon footprint, something they really appreciate.

4. Easy to Customize and Personalize

Millennials and Gen Z are also known to value personalized experiences. Digital vouchers make it possible company to add personalization elements such as custom messages or designs, making them more memorable. Additionally, they can choose the product or service they want, providing more freedom than a physical gift. This flexibility makes voucher digital as a gift choice that meets the expectations of this generation.

5. Safe and Traceable

Security and ease of tracking are important features that Millennials and Gen Z are looking for. Digital vouchers come with a unique code that only the recipient can access. In addition, if the voucher is lost or accidentally deleted, they can easily request a replacement via email or application. This provides a better sense of security, so they feel comfortable using digital vouchers in their transactions.

Digital vouchers are the right gift solution for Millennials and Gen Z because they are practical, environmentally friendly and easy to customize. With facility High in usability, security and accessibility, digital vouchers offer an experience that fits their modern lifestyle. For companies that want to get closer to this generation, digital vouchers can be an effective and relevant marketing tool.

As a technology company that follows the latest trends, Thrive has designed KotakKado as a digital voucher which is practical and interesting. With our services, you can attract the attention of Millennials and Gen Z through modern and effective gift solutions. Contact us now and let Thrive help you create a marketing strategy that fits the lifestyle of the digital generation!