19 Oct 2024, 06:31

Don't have SSL? These are the threatening risks that might occur on your website!

Website security is something that should not be ignored, especially in the digital era like now. One important step that needs to be taken to protect a website is to use SSL (Secure Sockets Layer). SSL functions to encrypt data sent between the server and website visitors, so that personal information remains safe. However, there are still many website owners who ignore the importance of SSL. In fact, without SSL, there are a number of risks that could threaten your website. The following are some of these risks.

1. User Data Is Easily Stolen

Without SSL, data is sent through website, such as login information, credit card numbers, or other personal data, can be easily intercepted by third parties. This is because the data sent is not encrypted, so hackers can easily steal the information. If your website handles sensitive data, such as customer or payment information, not having SSL can be very dangerous.

2. Low Visitor Trust

Today's website visitors are increasingly smart in choosing the sites they visit. Websites without SSL are often considered unsafe by browser and displays a "Not Secure" warning in the address bar. This can reduce visitor trust in your website. Visitors who see this warning may leave your site out of concern that their data is not protected.

3. Exposed to Phishing Risk

Without SSL, your website is more vulnerable to phishing attacks. Phishing attacks are usually carried out by hackers by creating a replica of a website that resembles your site to steal user login information. Without SSL, users find it difficult to differentiate between genuine sites and fake sites, so they are more susceptible to being deceived. Websites with SSL show a padlock icon in the address bar, which signals to users that the site is secure.

4. Negative Impact on SEO

SSL is not only about security, it also affects your website's ranking in search engines like Google. Google officially states that SSL is one of the factors in determining website ranking in search results. Websites that do not use SSL tend to have lower rankings compared to websites that do use SSL. This will certainly affect the amount of traffic coming to your website, which in the end can reduce business and sales potential.

5. Risk of Data Loss

Without SSL, your website is also more vulnerable to attack which may cause data loss. Attacks such as man-in-the-middle (MITM) can occur when hackers intercept communications between users and your server. This can cause important data to be lost or damaged, which could result in major losses for your company or business.

6. Endangering Brand Reputation

Reputation brand is an important asset for a business, and website security plays a big role in maintaining that reputation. If your website experiences a data leak or becomes the target of an attack because it does not use SSL, your brand reputation could be threatened. Customers who feel insecure may move to competitors who offer better security.

Using SSL is no longer an option, but a mandatory requirement for every website that wants to remain relevant and trusted in this era digital. The risks that threaten without SSL are very real, ranging from data theft to losing visitor trust. Don't let your website become an easy target for hackers because it is not equipped with SSL.

Thrive present recommends the best DigiCert SSL which can help improve the security of your website. With DigiCert SSL, you can ensure data sent between servers and users is securely encrypted, protecting sensitive information from the risk of theft or cyber attacks. Your website security is our priority, and Thrive is ready to help you choose the best SSL solution to protect it business and your customer data.