Web Accessibility

Investing in web accessibility is a commitment to serving all potential customers. Accessible websites and services are a necessity for millions of people with disabilities to interact with your business online as easily as those without disabilities.

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Understand the importance of website accessibility

Before you can truly meet your customers' needs, it's important to understand what website accessibility is and why it's important. We'll walk you through the requirements for a website that everyone can use and enjoy.

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Review the current accessibility of your digital properties

To help you achieve full web accessibility for all your digital properties, we will conduct a comprehensive, high-level review of your website and evaluate its current state of digital accessibility.

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Create a roadmap to achieve full website accessibility

Achieving total web accessibility for your digital property is not only the right thing to do, but it is also a legal obligation. With a deep understanding of W3C standards and insights into where and how your site needs to be improved, your business can achieve full website accessibility.

Did You Know?

The results of a competitive analysis can help you develop a plan for overcoming your competition. Consider the following stats about the value of conducting a competitive analysis:<

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15%
15% of the world's population lives with some form of disability.
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74%
74% of ADA-based lawsuits regarding web accessibility target ecommerce sites.
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42%
42% of people with disabilities believe that the accessibility of web content has not improved in the past year.
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71%
71% of customers with disabilities will abandon a website that is difficult to use.

Your Web Accessibility Questions ... Answered

Let's break down the basics of web accessibility. Explore the answers below to enhance your online business journey.

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What is web accessibility?

Web accessibility involves designing and developing websites to ensure that they are effectively accessible and navigated by people with disabilities, including visual, hearing, cognitive, and physical impairments. By making your website accessible, you create an inclusive online environment that allows all users to interact with your content and services regardless of their abilities.

How is website accessibility assessed to ensure that the site can generate leads?

The accessibility of a website is assessed through a comprehensive review that assesses its compliance with the Web Content Accessibility Guidelines (WCAG). This includes checking factors such as keyboard navigation, color contrast, and alt text for non-text content to ensure the site is user-friendly for all visitors. Meeting accessibility standards helps you reach a wider audience, improve the user experience, and potentially increase lead generation.

Since web accessibility is a legal requirement in many countries, how can I make sure my website achieves full accessibility?

To achieve full accessibility, it is important to understand the legal requirements in your country or region. This involves understanding the globally recognized W3C web accessibility standards. By identifying areas for improvement and developing a clear plan, you can achieve full accessibility. Regular reviews and updates to your website's accessibility will ensure that it remains inclusive and user-friendly as standards and technology evolve.

 

We Do More Than Web Accessibility

Digital marketing is a complex web of tools and services. We take the time to understand your organization and customers, and then build a digital strategy capable of delivering remarkable results. Over two decades of experience has taught us how to create the perfect digital marketing strategy for any organization.

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